"MUTHOOT VISHWAAS KI TIJORI” BAGS SILVER AT ABBY AWARDS 2019, GOLD AT GOLDEN MIKES AWARD 2019 & FLAME AWARDS ASIA 2019 RESPECTIVELY

“Muthoot Vishwaas Ki Tijori” Bags Silver at ABBY Awards 2019, Gold at Golden Mikes Award 2019 & Flame Awards Asia 2019 Respectively

It is extremely heartening to share that Muthoot Finance’s 45-day mega activation effort at the Prayagraj Kumbh 2019 called “Muthoot Vishwaas Ki Tijori”   bagged  Silver at ABBY Awards 2019 at the recently concluded Goafest, and bagged Gold at the Golden Mikes Award, 2019, and Flame Awards Asia 2019 respectively.  Mr. Abhinav Iyer, Deputy General Manager (Marketing & Strategy) accepted the award on behalf of the brand. Partnered with Radio Mirchi, Muthoot Vishwaas Ki Tijori offered technology-enabled, free locker services for all devotees. This is for the first time in the history of Kumbh that locker services were being offered to all visitors to keep their personal belongings safe before they proceeded to have their holy dip.

Kumbh 2019 was the largest congregation of human beings on planet Earth with more than 24 Crore people converging at Prayag this year. It was observed that often people coming for Kumbh find it a major challenge to keep their valuables safely, before they could have a holy dip. They often leave their personal belongings unattended on the banks of the river and find it hard to focus or enjoy in having a peaceful holy dip

Identifying this problem, Muthoot Finance decided to leverage on its core asset of “Trust” and offer a unique solution.

Having served over 60 crore customers since inception (including repeat customers), the brand decided to offer a unique locker service, free of cost for all pilgrims. Powered by a specially designed mobile App, online e-KYC was done while availing this service, photographs of their belongings were taken and a physical confirmation document along with the photograph of their belongings was also given to them, providing them an added layer of assurance.

The lockers were also equipped with 24x7 CCTV surveillance systems, security guards, metal detectors, alarm systems, fire extinguishers and other essentials to ensure their belongings are absolutely safe and secure.

On their return, their belongings and identity were re-verified and handed over to them in the same pristine condition with utmost respect. To sweeten their experience, all their belongings were returned in Muthoot branded biodegradable non-plastic bags along with some interesting goodies.

To add to this, the exterior design and overall look & feel of the locker too were like that of an actual golden vault, which by itself became a spectator’s delight.

During the activation, more than 10,000 beneficiaries availed this free service thereby letting more than 50,000 family members have a peaceful holy dip during their Kumbh visit.

In addition to the above, innovative Muthoot Boat Services were also introduced for ferrying people from the river bank to the Sangam and back. Free transit shelter homes were also organised at multiple city locations for countless devotees to have a peaceful overnight stay at no cost. And for those overseas visitors who converged at Prayag for experiencing the divinity & largeness of Kumbh, there was Muthoot Forex helping them with instant foreign exchange services.

All in all, Muthoot Finance brought smiles to the faces of thousands by their small gestures.